Bata climbs to 7th in Asia Pacific shoe brand rankings
Bata is the 7th most popular shoe brand in Asia Pacific, according to research carried out by Campaign Asia Pacific in association with Nielsen IQ. This year’s position marks a significant jump, from 10th in 2020, and places Bata alongside (and above) global giants as well as a number of luxury brands.
Based on brand perception in the Asia Pacific region, the study has established itself as an important annual check-in for brands in the region. This year’s rankings, which dropped last week, returned a positive outlook for Bata, climbing 3 positions since last year – the biggest jump among 2020’s top 10 and leaping beyond luxury brands Chanel and Prada, as well as household names like Reebok.
Methodology
Asia's Top 1000 Brands asks consumers in 14 Asia-Pacific markets* to name the brands they consider the best in 15 major product and service categories. These surveys inform a list of the top 100 brands in each market, and a variety of features and category-based reports, such as the shoe category.
*Australia; China; India; Indonesia; Japan; Korea; Hong Kong; Malaysia; New Zealand Philippines; Taiwan; Singapore; Thailand; Vietnam